Effective Date: October 20, 2026
At Optical Phases, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, www.opticalphases.com, or communicate with our business.
By using our website, you acknowledge the practices described in this policy.
We may collect the following types of information:
Personal Information
Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
We may use collected information to:
We do not use information submitted through our contact forms for unrelated marketing without appropriate authorization.
Our website may use cookies and similar technologies to improve functionality, understand visitor activity, and evaluate website performance.
These technologies may include:
Where required by applicable law, we provide visitors with choices regarding nonessential cookies and tracking technologies.
You can also manage cookies through your browser settings.
Our website may use Google Analytics (GA4) and Google Search Console to evaluate website performance, monitor search visibility, and improve the visitor experience.
Google Analytics may collect information such as pages visited, approximate location, device type, and interactions with our website.
Google Search Console helps us understand website visibility and performance in Google Search.
Information collected through Google services is subject to Google's applicable privacy practices.
For additional information, visit:
Optical Phases respects the privacy rights of California residents.
Depending on applicable law and eligibility, California residents may have rights to:
Requests may be submitted using the contact information provided below.
We will review and respond to privacy requests as required by applicable law.
We recognize the importance of protecting website visitors' privacy under applicable California laws, including the California Invasion of Privacy Act (CIPA).
Our website may use analytics, cookies, and other technologies to support website functionality and measure performance.
We aim to provide appropriate disclosures and visitor controls for technologies that collect or transmit information.
Where legally required, we will obtain consent before activating applicable nonessential tracking technologies.
We do not intentionally use website tracking technologies to intercept confidential communications without appropriate authorization.
We may share limited information with trusted service providers when reasonably necessary for website hosting, maintenance, analytics, customer communications, or other business operations.
We do not sell customer contact information to third parties for their independent marketing purposes.
SMS and Mobile Information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in information and consent will not be shared with third parties for their marketing purposes.
We may also disclose information when required by law or necessary to protect our legal rights.
Optical Phases specializes in prescription eyeglasses, designer frames, and optical products.
If customers provide prescription information or other personal details when purchasing eyewear, we take reasonable steps to protect that information.
Prescription-related information is used for legitimate optical product and customer service purposes and handled in accordance with applicable privacy and recordkeeping requirements.
Please avoid submitting sensitive prescription or medical information through general website contact forms unless specifically requested through an appropriate secure method.
We use reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, disclosure, alteration, or misuse.
However, no website or internet transmission method can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business records, resolve disputes, or meet applicable legal obligations.
Our website may contain links to external websites or services.
Optical Phases is not responsible for the privacy practices, security, or content of third-party websites.
We encourage visitors to review the privacy policies of any external websites they visit.
Our website is intended for general audiences and is not specifically directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our website without any consent required by law.
If we become aware that such information was collected improperly, we will take appropriate steps to address it.
We may update this Privacy Policy periodically to reflect changes in our website, business practices, technologies, or applicable legal requirements.
Updates will be posted on this page with a revised effective date.
If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact:
Optical Phases
Phone: (530) 758-7571